T.B.A. Superdévoluy
Our work
Team Basket Association (T.B.A.)
Founded in 1984, the Team Basket Association runs one of France’s largest basketball camps every summer in the resort of Superdévoluy (Hautes-Alpes). At the foot of the Dévoluy peaks, eleven outdoor courts and the sports centre’s halls welcome hundreds of young players each week, from beginners to academy prospects.
The camp’s ambition has not changed since day one: to give young enthusiasts demanding, structured coaching from qualified trainers and coaches from the top level, in a summer-camp atmosphere where you improve as much as you have fun.
A new logo
The old logo, a simple monogram on a white background, reflected neither the scale of the camp nor its energy. We created a new identity in the spirit of American college teams: a flaming ball soaring over the Dévoluy mountains, a star, the full name in college lettering on a blue crest, the founding date and the Superdévoluy signature. The logo is used across the camp’s website, videos and YouTube channel.
Promotional film
To make families and clubs want to choose T.B.A., we designed, partly shot and fully edited a five-minute film paced like a sports trailer: arrivals, warm-ups, skills workshops, games under the Alpine sun, evenings in the gym. Interviews with campers, coaches and management give a voice to the people who make the camp; among them Skeeter Jackson, coach at ASVEL, and a young Yves Pons, aged 14, who has since played in the NBA.
The project was prepared like a professional shoot: shooting sheet, weekly schedule and music selection. The film was placed on the home page of the camp’s website.
Animated logo and YouTube channel
We animated the logo to open the videos, created the Team Basket Association YouTube channel, uploaded all its videos and wrote a user guide so the team could then run it on its own.