Godrink group
Our work
GoDrink Group
GODRINK GROUP®, formerly GDI SA (Groupement des Dépositaires Indépendants), is a Swiss network of beverage wholesalers founded in 1996. It brings together independent family businesses, most of them established for more than 50 years.
The group pools marketing, promotion, IT, logistics, purchasing and sales for its members. Its local network allows it to supply every type of outlet in the sector: cafés, bars, restaurants, hotels, fast-food outlets and the major national restaurant and hotel chains.
Since 2008, a central purchasing office has negotiated with suppliers on behalf of the whole network, strengthening its position with producers.
Rebranding campaign
In 2017, GDI reviewed its marketing strategy and updated all of its visual codes under a new brand, GODRINK GROUP®. To announce the launch and convey the group’s values, we produced a presentation film.
The film was screened on 1 September 2017 in the cinema of the Olympic Museum in Lausanne, in front of all employees and partners. Under the slogan “Si proche de vous !” (so close to you), the GODRINK brand was rolled out by the group’s companies from the beginning of 2018.
TV sponsorship spot on RTS
During the Covid-19 health crisis and the lockdown periods, GODRINK® adapted its distribution by offering home delivery.
To support the launch of this service, we produced a short TV sponsorship spot, “Votre Soirée avec Godrink.ch”. It was placed in the programme schedule of the Swiss channel RTS and broadcast from 11 to 17 January 2021.