CCE, Impact Attractivité
Our work
French Foreign Trade Advisors (CCE)
Founded in 1898, the Conseillers du commerce extérieur de la France (CCE) are a network of around 4,500 business leaders and international experts, appointed by decree of the French Prime Minister and present in nearly 150 countries. As volunteers, they advise the public authorities, support French companies abroad, train young people for international careers and promote France’s attractiveness to foreign investors.
Within the network, the Attractiveness Committee leads this last topic. In early 2024, a team of eleven CCE, including Gilles Widawski, president of Oerlikon France, and Marc Lhermitte (EY), ran to renew its board with the “Impact Attractivité” list.
The “Impact Attractivité” campaign flyer
The list asked us to design its campaign document: a double-sided A4 flyer, sent to CCE all over the world, that had to convince within seconds while following the official CCE brand guidelines.
- Front: the list’s message, “attractiveness is a team sport won in the field”, laid out in four rhythmic columns, with the key figures on foreign investment in France.
- Back: the eleven candidates, their photo, company and country, each with a one-line commitment, and the list’s three flagship proposals.
- Identity: the blue, white and red of the CCE guidelines, the “Impact Attractivité” logo, international and logistics visuals, five successive versions refined with the candidates.
