Cabinet d'Avocats Blondieau Robert-Gary
Our work
BRG law firm
Founded in 2011, the BRG law firm is based in the 6th arrondissement of Paris. It advises clients on literary and artistic property, industrial property, media law and information technology law: drafting and prosecution of patents, trade marks and domain names.
In 2020, the arrival of Stéphane Robert-Gary extended its practice to business law, corporate criminal law, art market law and inheritance law. The firm then took the name “Cabinet BRG”.
Logo design
With the arrival of Stéphane Robert-Gary, a member of the Paris Bar since 2006, the BRG firm entrusted REIDROCHA with the creation of its first visual identity. The brief: a bold, distinctive logo that reflects its Paris location and the positioning it wishes to convey.
Lawyers’ communications are governed by the profession’s code of conduct. The materials are designed in compliance with these rules and submitted to the Bar Council for approval.
Our method:
- Visit to the firm to capture its tone and spirit.
- Analysis of competitors’ logos to identify a style that stands out.
- Development of the ideas on a presentation board.
- Client’s choice among the proposals.
- Finalisation of the logo and its tagline.
The BRG logo follows a logical plan: clear, precise and distinctive. It evokes a golden key, the one that unlocks the solution to each client’s legal questions. Gold refers to the quality of the firm’s services.
The criteria of a successful logo:
- It is perceptible: it stands out from other visual references.
- It is differentiated: it resembles no other firm’s logo.
- It is understandable: its meaning is immediate.
- It is legible: it remains recognisable at every size.
- It is memorable: people remember it.
- It is attributed to the firm: it conveys its spirit.
Logo applications
The logo is applied across the firm’s materials:
- letterhead and correspondence documents;
- email signature;
- business cards.
Greetings cards
Design of the 2021 and 2022 greetings cards featuring the members of the BRG firm.
Team portraits
We carried out a photo session with the firm’s team. The portraits feed the website, social media and all of the firm’s communication materials.
A facial expression or a posture comes down to details: a softer smile, a more open gaze, relaxed shoulders. We take the time to put each person at ease to obtain accurate, natural portraits.
